Patients covered by one of these vision plans can account for more than 75 percent of customers at many independent eye care practices, Lazarus found. VSP is the largest vision-benefit provider with nearly 90 million members, reported David Lazarus, business columnist for the LA Times, followed by EyeMed, which has 46 million members. This percentage has remained relatively flat over the last five years. adult population-approximately 130 million people-had some type of vision insurance or managed vision care coverage, according to the 2020 Vision Council VisionWatch U.S. What can eye care professionals (ECPs) do to make working with vision plans better for their practices and their patients? Do they have other options? Reframe how you talk about vision plans with patientsĪs of March 2020, more than 50 percent of the U.S. “Vertical integration means push patients to their physical entities vs. “I am fed up with giving away my time, my talents, and my services for ridiculously low fees dictated by our bloodsucking vision plans.” “The problem is, and always has been, the retail market bombarding the general public with discount ads everywhere you turn … free eye exam with glasses purchase, $99 glasses with second pair free …” Meanwhile, retailers are targeting consumers directly with competing offers. Coverage and transparency may be confusing or obscure.
Patients often expect their vision plan to cover everything, while doctors’ reimbursements are typically quite low. Judging by the number of comments on a recent post in the ODs on Facebook group, many eye doctors feel that optometry is undervalued. Some practices opt out of insurance entirely, while others reframe the conversation
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